SUPERFLEX/SELF-ORGANISE/GUARANÁ POWER

Superflex, at Redcat Gallery in Los Angeles, is studying the significance of place in relationship to people (psychogeography) in economic terms through the exhibition of GUARANÁ POWER. What sets this apart from a strictly political or economically driven exhibition is how Superflex is presenting "an installation that addresses the concept of self-organization, an ongoing theme in their work". (e-flux newsletter, April 12, 2004)

Superflex "challenges the role of artists in contemporary society" in having them think about not only art and design, but "economic structures of dependency" in relationship to their work. Although they are based out of Copenhagen, their work is global is scope. Most notably is Superchannel by Superflex, which "is a network of local studios used by people and communities as discussion forum, presentation medium and a physical gathering place." (Superflex description of Superchannel site) Currently they exhibit 31 channels and 1461 shows.

(Image from Superchannel)

The exhibition at RedCat gives American exposure to American critique of big business and it's global implications. Like Superflex's other works, this exhibition is subtle in it's initial approach to very large and loud issues. It allows the work to reach an audience who might be wary of political or economic critique, while retaining the audience that is more willing to directly engage the social assessment.

[Unless otherwise noted, all quotes are from RedCat Gallery posting of Superflex]