Institute for Infinitely Small Things : Corporate Commands

The Institute for Infinitely Small Things would like to invite you to the first in a series of microperformances designed to investigate corporate commands in public space.

SCHEDULE for all MICROPERFORMANCES + PUBLIC EXPEDITIONS

Saturday, March 5th - 2PM
Saturday, March 12th - 2PM
Saturday, March 19th - 2PM
Saturday, March 26th - 2PM
Note: NO EXPEDITION April 2nd
Saturday, April 9th - 2PM
Saturday, April 16th - 2PM

All locations TBA - Call the Institute at 617-501-2441 or check the website for more information on location a few days beforehand. All of these expeditions are free and open to the public - people can come along to observe or participate.

WHAT IS A CORPORATE COMMAND?

A Corporate Command is an instruction work, a call to action in the form of an imperative:

"Just Do It"
"Turn on the Future"
"Live without Limits"
"Tap into great taste"
"Think different"
"Ride the light"
"Live Like You Mean It"

It is the hypothesis of the Institute for Infinitely Small Things that these commands, largely and consciously ignored by a public over-saturated with advertisements, function at the scale of the infinitely small. Tiny events that do not disturb one's consciousness or disrupt one's identity as "free" agents, these commands seep under the surface of the individual and lay claim to the territory of the Deleuzian Virtual. Desire, memory, and future potentiality become territories for conquest and tactics for social and political control. By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands (IDCC), the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.

CONTRIBUTE YOUR RESEARCH ONLINE: www.corporatecommands.com

ABOUT: The Institute for Infinitely Small Things is a research organization dedicated to the creation, collection and documentation of all of the infinitely small things in the world, past, present and future. The Institute's research projects are concerned with creating a critical cartography through which to explore notions of political power, social controls, collective agency and human freedom.